Emma picks up. You stay focused.
The receptionist that handles calls, books appointments, and follows up with patients — and never sleeps.
Simple to start. Invisible once it's running.
Emma answers your calls
Patients hear a friendly voice, not an endless loop of hold music. Emma handles scheduling, answers common questions, and routes calls when needed. After hours, weekends, overflow — she's always on.
Appointments land on your calendar
No double-entry, no clipboard handoffs. Emma connects to your scheduling system and books directly. Your staff sees the appointment, not the busywork that got it there.
You see everything
Every call logged. Every outcome tracked. Listen to recordings, see what patients asked, and know exactly what's happening.
Not your average receptionist.
Inbound calls
Emma answers, schedules, and routes. Patients get help immediately. Staff get fewer interruptions.
Outbound follow-up
Online appointment requests don't sit in a queue. Emma calls patients back within minutes to confirm details and book. No-shows get a follow-up call before they disappear to another practice.
Appointment reminders
Not a robocall. Emma calls and texts patients before their visit, answers questions ("Where do I park?" "Should I fast?"), and reschedules on the spot if they can't make it.
Waitlist management
When a patient asks to be seen earlier, Emma tracks it. When a slot opens, she works through the list automatically — calling patients until someone confirms. Cancellations get filled in minutes, not days.
After-hours coverage
Nights, weekends, holidays. Emma picks up when your team can't, captures the right information, and books or escalates based on your rules.
SMS
Patients can text Emma 24/7 to schedule, reschedule, ask questions, or get directions — and she responds instantly, just like your best front desk staff would.
She knows when to hand off.
Emma isn't trying to replace your team. Complex clinical questions, upset patients, or anything outside her scope gets transferred — with full context so your staff isn't starting from scratch.
You set the rules. Emma follows them.
Clinical questions
Anything that needs a clinician goes straight to your team, never answered by Emma.
Upset or distressed patients
Emma recognizes when a patient needs a human and transfers with a full call summary ready.
Out-of-scope requests
Anything outside what you've configured gets escalated according to your exact preferences.
Works with the tools you already use
Emma connects to most major PM and EHR systems. If you can book an appointment in your system, Emma can too.
Not sure if your system is supported? Ask us — we'll let you know in 24 hours.
Hear Emma handle a call.
No demo slideshow. No sales pitch. Just Emma, showing you what she can do.
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Book on Our CalendarWhy We Didn’t Take VC Money
Last year, we sat across the table from VCs who wanted to write big checks. The pitch was appealing: scale fast, hire aggressively, capture market share.
But something didn’t sit right.
I kept thinking about our clients—practice managers juggling impossible workloads, doctors who just want to focus on patients. They don’t care how much we’ve raised. They care if we actually solve their problem.
VC money comes with VC expectations. Grow at all costs. Hit milestones that look good in board decks. And somewhere along the way, your priorities drift from “build something great” to “build something fundable.”
We chose a different path. One where our incentives match yours. Where growth is a byproduct of doing good work, not a target we’re scrambling to hit.
Will it take longer? Probably. Will we have a fancy office with a ping-pong table? Definitely not. But when you call us, you’ll talk to people who aren’t distracted by investor expectations—just focused on making your practice run better.
— Akiva Greenfield
CEO, FlowHealth